I was just happy to listen, to hold the hand, and to guide in the right path so that she would have more success. It's just always lovely to be in international business environment, to meet new people. I would say there are limited theories available for small companies how to enter in different markets. And it's always a struggle. It's a trial and error process. So it's just good to be together so that you can learn from each other, learn from other mistakes, so that you don't have to make all the mistakes on your own account.
— Zanda Vipule, International Business Lecturer.