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Mit der Umsetzung des Programms wurde die TUI Care Foundation beauftragt, eine vom TUI-Tourismuskonzern initiierte, aber unabhängig arbeitende Stiftung. In Zusammenarbeit mit der Berliner Non-profit-Organisation Enpact wählten sie in Ägypten 50 kleine Unternehmen aus. Diese erhielten finanzielle Hilfen sowie ein virtuelles Mentoring über sechs Monate.

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There is light at the end of the COVID tunnel as the country resumes flights and removes hotel capacity restrictions. Over the summer, the German non-profit organization enpact and the TUI Care Foundation selected 50 businesses in Egypt for a six-month tourism recovery program. The program, which runs until January and is supported by the German government, includes €9,000 ($10,400) of direct financial support, as well as mentoring and training.

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