Tourism Recovery Program

The Tourism Recovery Program is a training, mentoring and financial support program designed for travel & tourism entrepreneurs in Egypt, Mexico, South Africa, and Kenya to build resilient, sustainable tourism businesses and take steps towards recovering from the COVID-19 pandemic. In October 2021, the Tourism Recovery Program expanded to offer its support to up to 100 businesses in Tunisia

How does the program support you?

  • 9,000 Euro

    Direct financial support to your team to sustain your operations through the challenges of the pandemic

  • Virtual Learning Program 

    On Resilience, Innovation, Sustainability & Digital Transformation

  • Dedicated mentoring

    1-on-1 mentoring with TUI Group & Global Tourism experts

  • Access to Market 

    Support with global expansion and facilitating collaboration with German/European markets

  • Global Network 

    Access to an international network of entrepreneurs, business leaders, tourism experts, coaches and investors

  • Tools & Resources

    Curated tools, guides, podcasts, videos, and articles to support your journey through our platform

The Tourism Recovery Program supports businesses that fulfill the following requirements: 

  • 3 key team members will participate and commit to the program per business, among them at least one (co-)founder or legal representative (You will need to prove legal representation)
  • Your business was legally registered in Egypt, Mexico, South Africa, and Kenya between Jan 2010 and Dec 2019 (You will need to prove registration)
  • Your business was revenue-generating within 18 months before March 2020 and has been directly impacted by the COVID-19 pandemic (halted operations, employment loss, revenue loss, client loss, etc.)
  • Your business displays a need for immediate financial support as well as ability to benefit from training and mentoring
  • The business has an innovative component or approach in travel and tourism; this includes technological, environmental, and social innovations
  • The business is locally owned and operates independently
  • Your business model is directly or indirectly supported by collaborations between your business and the European market. These collaborations include but are not limited to current or past partnerships, projects/initiatives, trips/experiences, clients, customers, suppliers, service providers, or supporters
  • In the selection of participants, additional consideration will be given to encourage diversity and inclusion

The Tourism Recovery Program supports tourism & travel entrepreneurs in the following sectors:

  • Accommodation
  • Food & Beverage
  • Destination Management Company
  • Recreation, culture & sporting facilities
  • Retail
  • Tech & Consultancy (booking platforms, travel portals, support platforms, consultancy firms, agencies, events management)
  • Tour operators (experience & Adventure tourism, community & local tourism, educational tourism, entertainment tours)
  • Transportation, booking & logistics
  • Other services in the tourism supply chain

Thank you for your interest in the program!

Selection has now been finalized. 315 tourism businesses across Egypt, Mexico, South Africa and Kenya have been onboarded to the Tourism Recovery Program, which launched via a Global Kickoff event that took place on the 12th of August, 2021!

Right now, selection is still ongoing for the participants in Tunisia. You can learn more about the timeline and how to track the status of your application here.

Do you have any questions about the program? Would you like to take part or provide support for the tourism businesses on their path to recovery? You can reach out to Please note this is the only official channel of communication for the Empowering Entrepreneurship Initiative.


Eligibility & Selection Criteria - Tourism Recovery Programme

Round 1 Application Questions

Application Process FAQs

Round 2 Application Questions

Donors and Partners

Sign up for our newsletter!

  • Entrepreneur stories
  • Events & opportunites
  • Ecosystem updates