Idea Marathon - Egypt

Key Stats

  • Duration

    01.05.2018 to 05.11.2018

  • Location

    North Africa

Orange StartUp Cup Challenge was a seven-month program for business builders and entrepreneurs in Egypt, sponsored by Orange Egypt, powered by GriffinWorx and implemented by enpact. It is an innovative, community-based initiative designed to increase the quality and quantity of entrepreneurs in the Egyptian community.

StartUp Cup supported entrepreneurs to develop a solid business model, taking their needs into consideration. Throughout the program, the participating startups developed accelerated go-to-market strategies, rapid revenue development techniques, and bootstrapping methods.

Out of 182 teams, 70 startups participated, engaging over 136 entrepreneurs/business builders. The participating startups operated in a wide range of industries including Gaming & VR, App Development, Agriculture, Transportation, Digital Education and Marketing Services. 

The Startup Cup Challenge kicked off with the Idea Marathon titled “Extreme Build-A-Business (EBAB)” weekend, where 42 top mentors and coaches in the country supported the participating startups in taking their businesses to the next level. Throughout the weekend, the startups received training on developing the entrepreneurial mindset and visual thinking, designing your business model, building your core team and advisor network, and bootstrapping your startup. 

25 startups were then selected to undergo the acceleration program, which involved over 290 intensive coaching and mentoring sessions across all aspects of their business. The acceleration program concluded with an award celebration with the top 5 startups winning cash prizes ranging from 20,000 EGP to 100,000 EGP. 

Startup Cup is a registered trademark of GriffinWorx.

Top 5 startups: 


Brimore is an end-to-end distribution platform that gives market access to the high quality products through wide distribution/re-sellers network of mostly’ women, acting as individual points of sales and creating a downstream of sales force as well.

OC Studios: 

OC Studios specializes in developing marketing and sales solutions for real estate and architecture sectors based on game development and augmented and virtual reality technologies. 


Maqsad is a two-sided online platform that facilitates the process of booking a variety of spaces for individuals and organizations for different purposes.  


Elegate creates a branded ordering system for each B&F brand where consumers can order and pay for food and drinks directly from the brand’s own Facebook page.


ElRoshetta is a mobile app that connects patients with their needed medicines.

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