WordPress Freelancer – Scope of work and award criteria

Role requirements

We are currently seeking a WordPress freelancer to support the further development and upkeep of the website. Below is a list of areas we require support for:

 

Core requirements

• Fixing errors or layout inconsistencies.
• Creating and formatting new content pages using custom templates, classic editor and ACF.
• Implementing designer sketches on Figma and ensuring consistency across the website.
• Integrating dynamic elements (e.g., filters, search functionality, sliders, or forms).
• Setting up and deploying dedicated microsites for specific programs or initiatives.
• Implementing integrations with other tools, e.g. Mailjet.

 

Optimization requirements

• Optimizing image formats, compression, and metadata for fast loading.
• Improving mobile responsiveness, cross-browser compatibility and website accessibility.
• Ensuring performance optimization (caching, minification, lazy loading, etc.).
• Optimising newsletter signup forms.
• Admin panel improvements to speed up the work of the communications team, e.g. enabling bulk upload of images.

 

Maintenance/upkeep

• Managing the git repository.
• Performing tests on the dev website before deploying to the live site.
• Refactoring code to avoid bloat and ensure the codebase remains robust.

 

Bonus skills

• Liaising with a hosting provider (IONOS or similar) for setup, SSL renewals, and performance tuning.
• Hosting, DNS, deployment and infrastructure support.
• Advising on approaches for improved analytics and SEO.

Award criteria

The proposal(s) offering the best skills and price will be selected and invited for a follow-up assessment. The skills and price will be evaluated to the following criteria:

 

Criteria/Indicators		Maximum score
Technical & Skills score		40
1.	WordPress expertise & implementation	24
1.1	Experience with related projects	8
1.2	Technical skills in both frontend and backend	8
1.3	Familiarity with performance optimization, responsive design, and accessibility	8
2.	Maintenance & infrastructure	8
2.1	Experience with hosting, deployment workflows, and version control	4
2.2	Experience with third-party integrations, analytics, and SEO best practices	4
3.	Collaboration & work approach	8
3.1	Experience working with collaboration tools and structured workflows (e.g. Git, Trello or similar)	4
3.2	Strong communication skills and command of English (German skills are a bonus)	4
Price score (Euros)		60

 

The scoring is dependent on the input provided in the proposal form as well as the evidence available from the supplied portfolio, reviews and (LinkedIn) resume.